Archive

Access is Everything...Until it Costs Everything

The Dianna Russini story is what happens when a system built on blurred lines needs someone to pay for them, and who that someone always turns out to be

Omar Zahran

Business

Apr 18, 2026

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7 min read

The Case for a 58-Game NBA Season

A shorter, balanced schedule would improve player health, reduce tanking, elevate the In‐Season Tournament, and make the NBA’s regular season more viable

Omar Zahran

Culture

Apr 14, 2026

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3 min read

More Than a Logo on a Box

With Racing Wheels, Barilla has built a pasta shape that is the perfect complement to F1 in a meaningful way that most brand partnerships fail to meet

Omar Zahran

Milwaukee Bucks

Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy

Apr 11, 2026

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7 min read

Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy

Giannis wants to win, wants to stay beloved, and wants to maximize his contract. He can’t have all three.

Omar Zahran

Sports

Victor Wembanyama & the Superstar Contrast

Apr 7, 2026

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7 min read

Victor Wembanyama & the Superstar Contrast

The Spurs star has ascended and, in the process, has shown us that he is the ultimate antithesis to his peers

Omar Zahran

College Sports

Duke Basketball & the Ruling Class Mirror

Apr 3, 2026

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7 min read

Duke Basketball & the Ruling Class Mirror

They have been the most hated program in America for forty years. That hatred is trying to tell us something

Omar Zahran

Mohamed Diawara

Mar 25, 2026

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4 min read

Mohamed Diawara, Ramadan, & a Moment of Representation

The Knicks rookie fasted during the holy month and in the process shed light on the philosophy of Ramadan and created a human connection in the process

Omar Zahran

Basketball History

Mar 17, 2026

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6 min read

The Mythology of the Climb in the NBA

And how Victor Wembanyama and the San Antonio Spurs may be dismantling it

Omar Zahran

Technology

The Glass Basketball Court Nobody Asked For

Mar 15, 2026

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7 min read

The Glass Basketball Court Nobody Asked For

The Big 12's glass court was marketed as the future of basketball. It was really just the latest reminder that in the tech era, innovation is just another word for monetization.

Omar Zahran

65 Game Rule

Mar 6, 2026

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6 min read

Rethinking the NBA's 65-Game Rule

A decade of data suggests there’s a better balance between availability and excellence

Omar Zahran

Sports

The NBA’s Structure & the Inevitability of Tanking

Feb 28, 2026

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7 min read

The NBA’s Structure & the Inevitability of Tanking

The league wants to end tanking, but its own structure makes it an impossible task

Omar Zahran

Ausar Thompson

Feb 26, 2026

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6 min read

The Making of a Defensive Star: The Emergence of Ausar Thompson

Often labeled the “other Thompson twin”, Ausar has emerged as a premier defender and a defining force behind Detroit’s revival

Omar Zahran

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Access is Everything...Until it Costs Everything

The Case for a 58-Game NBA Season

More Than a Logo on a Box

Giannis Antetokounmpo, Trade Requests, & Being the Bad Guy

Victor Wembanyama & the Superstar Contrast

Duke Basketball & the Ruling Class Mirror

Mohamed Diawara, Ramadan, & a Moment of Representation

The Mythology of the Climb in the NBA

The Glass Basketball Court Nobody Asked For

Rethinking the NBA's 65-Game Rule

The NBA’s Structure & the Inevitability of Tanking

The Making of a Defensive Star: The Emergence of Ausar Thompson

Deep Cover

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